People use Google to look for anything in today’s digital world, from the best marketing agency to the closest coffee shop. However, have you ever wondered why some websites are hidden on page 10 while others are on the first page?
The answer is SEO – Search Engine Optimization.
Let’s break it down in simple words.
What is SEO?
The process of making your website better so that it appears higher on search engines like Google, Bing, or Yahoo is known as SEO (Search Engine Optimization).
When your website is optimized for search engines, it will rank highly when someone looks for goods or services associated with your company.
Example: You have a bakery in Surat and someone searches “best bakery in Surat” on Google, Search Engine Optimization makes your bakery website show up first.
How Does SEO Work?
Google and other search engines use sophisticated algorithms (rules) to determine which website should appear first. Search Engine Optimization functions by optimizing various things on your website so that Google knows it is:
- Relevant (your content is what people are looking for)
- Reliable (your site is secure and trust-worthy)
- Easy to use (easy to use, loads quickly, and mobile-friendly)
SEO has three main components:
- On-Page SEO
This is all about optimizing the content and structure of your website pages.
Important points:
- Using the right keywords in titles, headings, and content
- Writing good informative blogs
- Addition of meta tags (title & description)
- Using image ALT text
- Internal linking between your pages
Example: Writing a blog on What is Digital Marketing? and linking it to your page is part of on-page SEO.
2. Off-Page SEO
This refers to actions that are done outside your site to improve ranking.
Key points:
- Getting backlinks (other websites linking to yours)
- Social media sharing
- Guest posting on other websites
- Building online reputation
Example: If HubSpot or another blog links back to your content, Google sees your site as more trustworthy.
3. Technical SEO
This acts on your site’s backend to make search engines discover your site as crawlable and indexable.
Important Points:
- Fast loading speed
- Mobile-friendly design
- Secure website (HTTPS/SSL certificate)
- Fixing broken links
- Submitting sitemap to Google
Why is SEO Important for Your Business?
Here’s why every business needs SEO:
- Increases Visibility – Helps your website appear at the top of Google searches.
- Brings Organic Traffic – Get free visitors without paying for ads.
- Builds Trust & Credibility – People trust websites that rank higher.
- Cost-Effective – Unlike ads, SEO brings long-term results.
- Generates Leads & Sales – More visibility means more potential customers.
Want professional SEO help? Explore our SEO Services to grow your business.
SEO vs Paid Ads (Google Ads)
- Search Engine Optimization → Long-term, organic, free traffic, takes time.
- Google Ads (SEM) → Instant visibility, paid traffic, stops when budget ends.
For the best results, businesses often use both Search Engine Optimization and Google Ads together. Check out our Google Ads Services to learn more.
Future of SEO
SEO is changing with newer trends:
- Voice Search (People searching through Siri, Alexa, or Google Assistant)
- AI-driven search results
- Mobile-first indexing
- Video Search Engine Optimization (YouTube optimization)
According to Search Engine Journal, Search Engine Optimization will remain the backbone of digital marketing in the coming years.
Conclusion
Search Engine Optimization is the secret to success in the online world. You can’t just rely on appearing on Google. You want to reach the right people in the right moment.
Want to see your site rank better, win customers, grow your business? MBix Digital can assist you.
Call now and we can optimize your website for success!